Richmond: Virginia's Business Capital
The City of Richmond, Virginia's Department of Economic and Community Development launched its first webpage in November 2012. While the page's development was in progress, they approached Dreams Factory and In Your Ear with the idea of integrating video into their new marketing strategy.
Their goal was to present Richmond as an exciting business, logistics and cultural hub with real people telling their stories of Richmond, and for the audience to get a sense of their excitement for the city they live in. We achieved this by collaborating with the Economic Development and Community Development department in editing the interviews of dozens of people in a way that would satisfy this goal.
I was glad to be the head editor and motion graphics artist on this project. The executive producers were Tim Dowdle and Terry Stroud, with sound engineering by Paul Bruski.
The entire campaign can be accessed by visiting YesRichmondVa.com and clicking through the banner image.